How working with Jules can help your business ~ Sally’s story


I began coaching with Jules several years ago. At that time I was starting my nutritional therapy business ‘Nutrition in York’ and had been a single Mum for a few years. I’d never had much self confidence and the little I did have had been badly bruised by a divorce. I knew I needed to work on my confidence issues in order for my business – and love-life – to thrive!

Jules guided me through the coaching process and helped me identify the factors that were holding me back from expanding my business, recognising my own value and worth, and keeping me in a cycle of negative thoughts. My main issues were low confidence and anxiety. During each session we unpacked and explored these problems and Jules taught me powerfully effective yet simple techniques to deal with them.

She helped me to see that my business was already a success, regardless of its size, and that by learning to trust myself, I could achieve whatever I focused on.

Overcoming negative self-talk was a real stumbling block for me. Jules showed me how to turn this talk around and work with it, rather than struggle fruitlessly against it. Acknowledging the negativity then deciding how to respond to it feels strong and empowering.

Once our coaching sessions had finished, I went on and did Jules’ Presentation Training course. Her clear, straightforward technique for writing and presenting talks and workshops has massively upgraded my presentation skills, allowing me to enjoy so many speaking opportunities that have boosted my business and income. I now give regular talks to a variety of groups, appear frequently on local radio as and run my own workshops. These skills have recently helped me during my studies for a post-graduate teaching qualification: standing in front of a class of Masters students certainly requires calm confidence and the ability to present well!

Because of the work I did with Jules I even felt confident enough to nominate myself for a health food industry professional development award – which I won!

In my personal time I enjoy creative writing, something I’ve always loved but previously never felt good enough to pursue. Not long after we finished our coaching sessions I signed up for a short writing workshop, which was then followed by a 10 week course, and 2 weekend courses! It was liberating to feel that I had as much right to be there as everyone else, and my opinions and contributions counted equally, rather than being riddled with anxieties about not being good enough.

I keep in touch with Jules’ confidence training via her newsletter, Facebook page, website and book. Her wisdom is embedding itself in my life – to the point where I know what she would say to me in certain situations!

I wholeheartedly recommend working with Jules. The confidence I have now is deep rooted and lasting, as opposed to any flimsy “fake it ‘til you make it” kind, and this has opened up my life in unbelievable ways. Thank you Jules!

Sally Duffin